Frette
If these sheets could talk…
Background:
For 160 years, Frette has brought comfort to homes of the world with bedding of exceptional attention to detail and unparalleled quality. This exquisite bedding lets you immerse yourself in luxurious comfort.
It’s expertly crafted from the worlds’ finest cottons, linens, and cashmeres for an inimitable finish and feel.
Direction: The bedding someone chooses says a lot about their personality. The style they select can completely transform their space.
If these sheets could talk, they would each have a unique story to tell.
Out of Home
Social
A continuation of the experiential, videos will be captured of the public’s reaction to the sheets talking to them (aka the bed jumpscare), and (with permission) compilation videos of the best reactions would be posted on TikTok and IG reels.
Experiential
If these sheets could talk... find out what they would say.
Frette beds would be placed near tourist destinations in major cities. Once a person sits/lays on the bed, a secret speaker will reveal a voice talking to them personally (ex: “Your scarf is so luxurious! It’s almost as silky as my fabric...”)
Created with partner Nora Cunnea
